Casio

CASIO - Technology, Durability and Universal Style

1. Introduction: Casio's Place in the Global Watch Arena

Casio is one of the strongest brands in the wristwatch industry of a Japan-based technology giant. Founded in 1946, the company entered watch production in 1974 with the Casiotron. With this first digital watch model, Casio became known as the pioneer of digital technology in time measurement. Today, Casio is one of the most preferred watch brands in the world with numerous watch collections that appeal to all age groups and styles.

Casio's strength comes not only from its technology, but also from the diversity it offers in its wide product range. The brand successfully lives the motto of ‘a Casio for everyone’ with sub-series specially developed for the needs of its users. The most well-known of these series are: G-Shock, Edifice, Retro and Classic Casio models.

2. G-SHOCK: The Unbreakable Legend

Launched in 1983, the G-Shock series is one of Casio's most iconic achievements. Developed with the vision of engineer Kikuo Ibe, G-Shock is built on the idea of an ‘unbreakable watch’. These watches offer superior durability against drops, shocks and harsh external conditions.

G-Shock watches are usually characterised by

- 200 metres water resistance

- Multi-functional digital structures such as dual time, alarm, countdown timer

- Shock Resist technology (shock resistance)

- Solar energy, Bluetooth connectivity and even GPS capabilities

Over time, from military personnel to sports fans, from collectors to young users 

Main features of Edifice watches:

- Structures with chronograph features

- Tough Solar technology (solar charging)

- Mobile phone connection via Bluetooth synchronisation

- Collaborations with teams such as Formula 1 and Red Bull Racing

Edifice represents sporty elegance that also harmonises with suits. Suitable for both business and everyday use, these watches are among the models that carry Casio's technological prestige.

4. CASIO RETRO: A Journey Through Time

Casio Retro series includes digital watch models that became legendary especially in the 70s and 80s. These models with metal cases, thin bands and small screens appeal to nostalgic feelings and have an iconic place in the fashion world.

Highlights of the retro series:

- Digital watches with LED display

- Basic functions such as alarm, stopwatch, light

- Lightweight and ergonomic structures

- Various colour alternatives such as gold, silver, black

Today, many famous designers, street fashion brands and young stylish users use Casio Retro as a fashion accessory.

5. CLASSIC CASIO SERIES: Pure Functionality

Casio's classic digital models show how deeply rooted the brand is in watch culture. These models are characterised by their simple design, low energy consumption and high user-friendliness.

Highlights:

- Simple digital displays

- Easily adjustable functions

- Long battery life (7-10 years for some models)

- Affordable, durable structures

- Simple digital displays

- Easily adjustable functions

- Long battery life (7-10 years for some models)

- Affordable, durable structures

Classic Casio watches are the ideal choice for those who like simplicity and who believe that ‘just seeing the time is enough’.

6. Conclusion: Casio's Bond with Time

Casio is one of the rare brands that manages to appeal to a different character and user in each series. The durability of G-Shock, the sporty elegance of Edifice, the nostalgic charm of Retro and the timeless simplicity of classic models have made Casio not only a watch brand but also a lifestyle.

As Bianco Watch, it is a great privilege to offer this wide world of Casio to our customers, for users looking for reliability and variety.